BMW increasing their green efforts with the 2013 BMW M5

November 28th, 2012 by admin

BMW is often associated with performance, but the BMWs that wear the M badge are also known to gobble up gas. That’s not the case for the new M series.

The new 2013 BMW M5 has its big dose of performance and even a dose of green. The model is much better environmentally than the car it replaces. The M5 sold up through the 2010 model year and carried a 10-cylinder engine under its hood, but it really gulped gas. This latest example has a much more efficient twin turbo V8 instead of the V10.

Mileage figures for the 2010 BMW M5 were a dismal 11 mpg city and 17 mpg highway. The 2013 BMW M5 has been rated with EPA estimates of 14 mpg city and 20 mpg highway. The manual transmission model does even better in each measurement with EPA estimates of 15 mpg city and 22 mpg highway.

The other side of the coin is carbon output, which has been reduced by nearly 20 percent.

So does the new efficiency put a damper on performance? The answer is hardly. The V8′s twin turbo helps it make 60 percent more horsepower than the V10.

No place is that more apparent than on a track, where the new M5 not only shines, but also feels like a much smaller and lighter car. The engine, chassis and brakes are more than up to the task on Laguna Seca Raceway’s twists and turns.

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BMW to launch 3 cylinder engines

August 13th, 2012 by admin

BMW is always at the forefront of innovation, and our NJ BMW dealer knows that they take every measure to make their new BMW models a great fit for their loyal customers. Here at our BMW dealer in New Jersey, we think 3 cylinder engines certainly have their advantages, and if BMW moves to this with new BMW’s we’re sure it will absolutely benefit all of our fantastic customers!


They discussed this last year in conjunction with the common engine architecture at their Innovation Day. So why go to three cylinders? Well there are a number of reasons, packaging, less friction, and emissions control among them.

In reality the three cylinder is not that different than an inline six, a ‘baby six’ if you will. And logically an inline six is merely two inline three cylinders. Like the six, the three cylinder has crankshaft throws at 120 degrees though there’s only one ignition event every 240 degrees of crankshaft rotation on the three.

The three cylinder will run well with a mono-scroll turbo (think how the N54 had one small turbos on each bank of three cylinders). The exhaust won’t sound funky either, like an inline five does. And the three cylinder should not be mistaken for a ‘three quarter four’, it is anything but.

The three cylinder configuration has a packaging advantage over a four cylinder in a transverse engined front wheel drive chassis. It is narrower (side to side) than a four cylinder and will allow for a narrower body or a tighter turning circle, if the manufacturer takes advantage of it.


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BMW To Start Selling Cars Online: Report

July 26th, 2012 by admin

BMW has been making strides to get ahead of the competition – and with this important step, our NJ BMW dealer thinks they’ve definitely done it! We’re sure our plenty of BMW fans would love the opportunity to buy a new BMW or Certified Pre-Owned BMW from the comfort of their home, but until then, you can always visit our NJ BMW dealership to find the BMW of your dreams!

Source: MotorAuthority

BMW will be embarking on a bold new method of selling cars with the launch of its electrified i3 city car and i8 sports car next year, the first models from the automaker’s new i sub-brand for environmentally friendly vehicles.

BMW will reportedly offer the cars to customers online, as well as through dealerships, which would be a first for the automaker though we could quickly see additional models sold in such a way if successful.

The reason is that online sales could drastically reduce costs, Bloomberg reports, as it will eliminate the need for a vast dealer network. BMW is reportedly keen to draw back the high investment cost of developing the new models.

“We clearly, as a company, go into any product launch with the view of making profit, which is no different with the i brand,” BMW marketing chief Ian Robertson said. “This is a car line just as every other car line, and we intend to make profit from Day 1.”

Of course, people buying online won’t be able to test drive the cars. For this reason, most predict that online car sales will take years to gain any significance, meaning right now it is just an experiment. Additionally, such a scheme would face hurdles in the U.S. where automakers are not allowed to sell cars directly to customers in most states. Instead, car sales there must be transacted by an independently owned third party.

To spread the word about the new models and enable people to come up and get a hands on feel for them, BMW is taking the cars on a global tour to key markets where it expects them to be the most popular. Dubbed the BMW i Born Electric Tour, it recently kicked off in Rome, Italy, and will be traveling to six other major cities over the next 12 months.

BMW also plans to open a new range of retail stores showcasing its i range. Called the BMW i Store, the first is located on London’s trendy Park Lane and will be followed by additional stores in other locations in the not too distant future.

Source: MotorAuthority

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BMW in the Community

June 28th, 2012 by admin

The automaker makes a difference – both locally and globally.

It is important to BMW USA and our NJ BMW dealer, that BMW continues to be a leader both in the community, and around the world. By focusing on the environment, education, and the arts, and consistently improving new BMW models, BMW is able to make a difference not only in the auto industry, but also globally.

Source: BMW of Freehold Monthly Newsletter

BMW strives to be a positive force within the global community, as well as within the automotive industry. The automaker has developed several programs in the United States and beyond, all of which offer creative improvements in areas of focus like the environment, education and the arts.

BMW saves 92,000 tons of greenhouse gases each year by using methane gas from the Spartanburg, South Carolina, plant’s localBMW in the community landfill instead of natural gas. In addition, the Spartanburg plant is committed to the efficient cogeneration of electricity and hot water. Engineers built a 9.5-mile pipeline from the Palmetto Landfill to the facility, which is home to the BMW X3 and X5 Sports Activity Vehicles and the X6 Sports Activity Coupe. The recycled methane gas from the pipeline provides fuel for about 50 percent of the plant’s total energy and also helps reduce energy costs by about $7 Million annually. BMW’s global production network has reduced carbon dioxide (CO2) emissions by 30 percent over the past 10 years, and the automaker continues to develop innovations in hydrogen technology and sustainable business practices.

Charitable contributions are important to BMW, and significant funds are devoted to road traffic safety programs, in particular. Specific focus areas include driver’s education for teens and young drivers, as well as basic vehicle maintenance programs for women.

BMW also works tirelessly to improve educational experiences. The automaker helped establish the country’s first International Center for Automotive Research at Clemson University, financing the project with $10 Million for professorship endowments  at the graduate school. The BMW Group also confers the Scientific Award, along with prize money and countless professional opportunities, for exceptional bachelors, masters and doctoral theses every other year since 1991.

For several years, BMW has supported the South Carolina Children’s Theatre (SCCT) project in Greenville. The Theatre Outreach Programs enable teenagers in socially disadvantaged schools and areas of South Carolina to perform fun and informative plays. The KNOW WAY performance, for example, addresses issues that teenagers often face, such as alcohol and drugs. BMW also lends time, energy and funding to The Arts Partnership of Greater Spartanburg, which includes a theatre, art museum and teaching and science center, all in the same area. The automaker further recognizes young and talented composers with its “musica viva” BMW Composition Prize.

BMW’s philanthropic and collaborative programs extend far beyond South Carolina. Throughout the world, advancements in the arts, education and environmental protection are being made with the help of one of the auto world’s most inspiring leaders.

Source: BMW of Freehold Monthly Newsletter

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BMW and Sony Top Global Brand Reputation List

June 7th, 2012 by admin

Our NJ BMW dealer is proud to offer quality new and Certified Preowned BMWs, and even more so, to have such fantastic customers! There is nothing better than knowing that our customers love our BMW models, and that they love the BMW brand as well. So, hats off to you, BMW fans – we think you’re the best too!


Reputation consultancy firm Reputation Institute has released its third annual Global RepTrak 100—a global reputation study of more than 100,000 consumers to determine how stakeholders perceive companies and how those perceptions influence purchases.

BMW, Sony and the Walt Disney Company were the most victorious brands, snagging the top three spots.

Using data collected in April, Reputation Institute calculated that the ten companies with the best global reputations are:

1.      BMW
2.      Sony
3.      Walt Disney Company
4.      Daimler
5.      Apple
6.      Google
7.      Microsoft
8.      Volkswagen
9.      Canon

10.    LEGO Group

Interestingly, Google topped the RepTrak list in both 2011 and 2010, but fell to sixth place this year. Microsoft made its debut on the top ten-list this year, replacing Intel.

“In today’s reputation economy, what you stand for matters more than what you produce and sell,” says Reputation Institute’s Executive Partner Kasper Ulf Nielsen.  “People’s willingness to buy, recommend, work for and invest in a company is driven 60 percent by their perceptions of the company and only 40 percent by their perceptions of their products.”

Reputation Institute attributes these companies’ success to an ability to present a story that translates across the globe, pointing out Apple’s exceptional ability to sustain a high ranking and global presence even after suffering the loss of Steve Jobs.

Data shows that only 11 percent of the top 100 companies on the RepTrak list have better reputations abroad than at home, although many companies receive up to 95 percent of revenue from foreign markets.

“It’s because reputation isn’t something that’s easy to export,” says Nicolas Georges Trad, Executive Partner at Reputation Institute. “Your reputation is an emotional connection which is built over time. It’s tied to your history and past actions. Exporting that emotion is proving to be very difficult. But, it’s a recipe for success when competing globally. Today, companies lose as much as 40 percent of recommendations outside their home markets. This has to change if they want to capture market shares globally. To improve sales, companies must invest in reputation.”

The study also showed that, unsurprisingly, a company’s reputation is directly connected to consumers’ desire to recommend it. When asked about the top RepTrak companies, 55 percent of consumers said that they would recommend them to others, while only 22 percent said the same for those companies at the bottom of the list.


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