Archive for the 'BMW Style' Category

BMW to launch 3 cylinder engines

Monday, August 13th, 2012

BMW is always at the forefront of innovation, and our NJ BMW dealer knows that they take every measure to make their new BMW models a great fit for their loyal customers. Here at our BMW dealer in New Jersey, we think 3 cylinder engines certainly have their advantages, and if BMW moves to this with new BMW’s we’re sure it will absolutely benefit all of our fantastic customers!


They discussed this last year in conjunction with the common engine architecture at their Innovation Day. So why go to three cylinders? Well there are a number of reasons, packaging, less friction, and emissions control among them.

In reality the three cylinder is not that different than an inline six, a ‘baby six’ if you will. And logically an inline six is merely two inline three cylinders. Like the six, the three cylinder has crankshaft throws at 120 degrees though there’s only one ignition event every 240 degrees of crankshaft rotation on the three.

The three cylinder will run well with a mono-scroll turbo (think how the N54 had one small turbos on each bank of three cylinders). The exhaust won’t sound funky either, like an inline five does. And the three cylinder should not be mistaken for a ‘three quarter four’, it is anything but.

The three cylinder configuration has a packaging advantage over a four cylinder in a transverse engined front wheel drive chassis. It is narrower (side to side) than a four cylinder and will allow for a narrower body or a tighter turning circle, if the manufacturer takes advantage of it.


Posted in 1-Series, 3-Series, 5-Series, 6-Series, 7-Series, BMW Design, BMW News, BMW Style, BMW Technology, Model News | No Comments »

BMW and Sony Top Global Brand Reputation List

Thursday, June 7th, 2012

Our NJ BMW dealer is proud to offer quality new and Certified Preowned BMWs, and even more so, to have such fantastic customers! There is nothing better than knowing that our customers love our BMW models, and that they love the BMW brand as well. So, hats off to you, BMW fans – we think you’re the best too!


Reputation consultancy firm Reputation Institute has released its third annual Global RepTrak 100—a global reputation study of more than 100,000 consumers to determine how stakeholders perceive companies and how those perceptions influence purchases.

BMW, Sony and the Walt Disney Company were the most victorious brands, snagging the top three spots.

Using data collected in April, Reputation Institute calculated that the ten companies with the best global reputations are:

1.      BMW
2.      Sony
3.      Walt Disney Company
4.      Daimler
5.      Apple
6.      Google
7.      Microsoft
8.      Volkswagen
9.      Canon

10.    LEGO Group

Interestingly, Google topped the RepTrak list in both 2011 and 2010, but fell to sixth place this year. Microsoft made its debut on the top ten-list this year, replacing Intel.

“In today’s reputation economy, what you stand for matters more than what you produce and sell,” says Reputation Institute’s Executive Partner Kasper Ulf Nielsen.  “People’s willingness to buy, recommend, work for and invest in a company is driven 60 percent by their perceptions of the company and only 40 percent by their perceptions of their products.”

Reputation Institute attributes these companies’ success to an ability to present a story that translates across the globe, pointing out Apple’s exceptional ability to sustain a high ranking and global presence even after suffering the loss of Steve Jobs.

Data shows that only 11 percent of the top 100 companies on the RepTrak list have better reputations abroad than at home, although many companies receive up to 95 percent of revenue from foreign markets.

“It’s because reputation isn’t something that’s easy to export,” says Nicolas Georges Trad, Executive Partner at Reputation Institute. “Your reputation is an emotional connection which is built over time. It’s tied to your history and past actions. Exporting that emotion is proving to be very difficult. But, it’s a recipe for success when competing globally. Today, companies lose as much as 40 percent of recommendations outside their home markets. This has to change if they want to capture market shares globally. To improve sales, companies must invest in reputation.”

The study also showed that, unsurprisingly, a company’s reputation is directly connected to consumers’ desire to recommend it. When asked about the top RepTrak companies, 55 percent of consumers said that they would recommend them to others, while only 22 percent said the same for those companies at the bottom of the list.


Posted in 1-Series, 2012 Olympics, 3-Series, 5-Series, 6-Series, 7-Series, BMW Classic, BMW Design, BMW M, BMW News, BMW Performance, BMW Safety, BMW Sales Event, BMW Style, BMW Technology, BMW X1, BMW X3, BMW X5, BMW X6, Events | No Comments »

Your Favorite NJ BMW Dealer has ActiveHybrid 3 Series Spy Shots!

Monday, September 26th, 2011

Fall is here! The summer sun is fading away and everyone here at BMW of Freehold is welcoming the cool air with open arms. Fall is the perfect time to take a road trip in your BMW to see all of the beautiful fall foliage here in New Jersey! When you’re not out on the road and you have a chance, check out these new spy shots of the BMW ActiveHybrid 3 Series, courtesy of! You can expect to see this new BMW model sometime late next year.

The new generation of the BMW 3 Series is slated to come with a hybrid model! This new hybrid models has been caught testing in Germany and it’s hiding some exciting features under the hood. According to, “The hybrid BMW is expected to be powered by a combination of a six-cylinder mill and an electric motor. However, we can’t exclude the possibility of the car using a four-cylinder petrol engine as part of the hybrid powertrain.”

The BMW ActiveHybrid 3 Series is expected to make its way to dealerships sometime in 2012, sometime right after the arrival of the rest of the new 3 Series models. Until then, visit us at our NJ BMW dealership in Freehold and connect with us through social media for all of the latest BMW news and updates!

Your local NJ BMW dealer has 3 Series models in stock now!

Find a new BMW 3 Series model at this BMW dealer in NJ

Get the BMW 3 Series model at this NJ BMW dealership

You can order a new BMW to your specifications from this premier NJ BMW dealer.  If you cannot find a model with the specific features you require, please click here to contact us.

Posted in 3-Series, BMW Design, Model News | No Comments »

NJ BMW Dealer has the Scoop on the BMW X4 Crossover

Friday, September 23rd, 2011

This NJ BMW dealer is sad to see summer officially end. We’re all thinking fall now; cool air, colorful trees, pumpkins and apple picking. Fall is also synonymous with big BMW announcements. Since we’re wrapping up with the 2011 model year, the fall and winter seasons are marked by big announcements for 2012, 2013 and beyond. This latest bit of BMW news comes to us courtesy of Motor Authority. BMW CEO Norbert Reithofer has officially confirmed plans to begin production of an X4 crossover. Borrowing ideas from its younger sib, the X3 and it’s older counterpart, the X5, a BMW X4 has got the employees in this NJ BMW dealership pretty intrigued!

A BMW X4 crossover has been a recent topic of discussion in the BMW world. BMW’s CEO confirmed that this new BMW model would be situated above the X3 and below the X5, but modeled after the X6! It sounds like the BMW X4 would be the perfect BMW crossover for all the Goldilocks of the world…it would be just right!

According to recent reports, the BMW X4 would get all-wheel drive, automatic stop-start, a heads-up display, and voice control. This new BMW model would also share and engine with the BMW X3 which means us United States folks would get two options for what to put under the hood! If you’re looking forward to this new BMW X4, why not stop into our NJ BMW dealership and check out similar BMW models like the X3, X5 and X6? You can also connect with us on Facebook, Twitter and YouTube!

Get a new BMW from this NJ BMW dealer!

Browse new BMWs or Certified Pre-Owned BMWs at this premier NJ BMW dealer, and get the latest from the world of BMW, plus BMW specials and upcoming events at our BMW NJ location in Freehold, New Jersey.

Posted in BMW Design, BMW M, BMW News, Model News | No Comments »

Head of BMW Interior Design explains ConnectedDrive

Thursday, March 17th, 2011

Hey there Bimmer fans! Life in the great Garden State has been fantastic lately; it’s lighter later, Spring is days away and things are really warming up! At BMW of Freehold, we are sooo looking forward to driving down the shore in our BMW convertibles with the top down! But for now, we are still enjoying all the buzz about the Geneva Motor Show. Our NJ BMW dealer has got some exclusive info from BMW’s Head of Interior Design, Marc Girard, courtesy of BMW Blog!


Marc Girard is BMW’s Interior Design guru; he worked on the design for the interior of the BMW 1-Series from 2000 to 2002, was head of Interior Design for the MINI brand from 2004 to 2006, and began leading the entire BMW Interior Design team in April 2009.

According to Girard, the BMW Vision ConnectedDrive concept has 3 meanings: safety, which focuses on driver orientation, infotainment for interaction between the driver and the passenger, and convenience, which is mainly dealing with the overall comfort of the vehicle.

Although the BMW Vision ConnectedDrive is certainly impressive, Girard mentions, “with user interface, you can have some knobs, you can do a lot of things. You see, in this car there’s almost nothing, so it has purity, reduction, has a lot to do with aesthetics.” The design is appealing, but the features are still out of this world. The BMW Vision ConnectedDrive concept boasts Night Vision, a BMW ConnectedDrive Concierge service, and Parking Assistance, among many other details for the driver and passenger.

BMW Vision ConnectedDrive

BMW Vision ConnectedDrive

BMW Vision ConnectedDrive

For the full article, click here.

Posted in BMW News, BMW Style, Geneva Motor Show | No Comments »