Archive for the 'BMW Classic' Category

BMW and Sony Top Global Brand Reputation List

Thursday, June 7th, 2012

Our NJ BMW dealer is proud to offer quality new and Certified Preowned BMWs, and even more so, to have such fantastic customers! There is nothing better than knowing that our customers love our BMW models, and that they love the BMW brand as well. So, hats off to you, BMW fans – we think you’re the best too!


Reputation consultancy firm Reputation Institute has released its third annual Global RepTrak 100—a global reputation study of more than 100,000 consumers to determine how stakeholders perceive companies and how those perceptions influence purchases.

BMW, Sony and the Walt Disney Company were the most victorious brands, snagging the top three spots.

Using data collected in April, Reputation Institute calculated that the ten companies with the best global reputations are:

1.      BMW
2.      Sony
3.      Walt Disney Company
4.      Daimler
5.      Apple
6.      Google
7.      Microsoft
8.      Volkswagen
9.      Canon

10.    LEGO Group

Interestingly, Google topped the RepTrak list in both 2011 and 2010, but fell to sixth place this year. Microsoft made its debut on the top ten-list this year, replacing Intel.

“In today’s reputation economy, what you stand for matters more than what you produce and sell,” says Reputation Institute’s Executive Partner Kasper Ulf Nielsen.  “People’s willingness to buy, recommend, work for and invest in a company is driven 60 percent by their perceptions of the company and only 40 percent by their perceptions of their products.”

Reputation Institute attributes these companies’ success to an ability to present a story that translates across the globe, pointing out Apple’s exceptional ability to sustain a high ranking and global presence even after suffering the loss of Steve Jobs.

Data shows that only 11 percent of the top 100 companies on the RepTrak list have better reputations abroad than at home, although many companies receive up to 95 percent of revenue from foreign markets.

“It’s because reputation isn’t something that’s easy to export,” says Nicolas Georges Trad, Executive Partner at Reputation Institute. “Your reputation is an emotional connection which is built over time. It’s tied to your history and past actions. Exporting that emotion is proving to be very difficult. But, it’s a recipe for success when competing globally. Today, companies lose as much as 40 percent of recommendations outside their home markets. This has to change if they want to capture market shares globally. To improve sales, companies must invest in reputation.”

The study also showed that, unsurprisingly, a company’s reputation is directly connected to consumers’ desire to recommend it. When asked about the top RepTrak companies, 55 percent of consumers said that they would recommend them to others, while only 22 percent said the same for those companies at the bottom of the list.


Posted in 1-Series, 2012 Olympics, 3-Series, 5-Series, 6-Series, 7-Series, BMW Classic, BMW Design, BMW M, BMW News, BMW Performance, BMW Safety, BMW Sales Event, BMW Style, BMW Technology, BMW X1, BMW X3, BMW X5, BMW X6, Events | No Comments »

A Tour of BMW Classic

Wednesday, June 8th, 2011

Things are really heating up here in New Jersey. The employees at this NJ BMW dealer are bracing themselves for some record high temperatures as we diving, head first, into a big heat wave. While it may be too hot to lounge around in the sun, it’s never too hot to cruise around in your BMW 6-Series Convertible! However, if you’re daydreaming of better weather and BMWs, take a little photo tour of BMW Classic in Germany, right from the comfort of your desk. BMW Blog has a slew of photos from a recent trip to BMW Classic that we’d like to share with you!


BMW Classic

Tucked away within the lovely city of Munich, Germany, BMW Classic houses some 200 cars and over 80 years of BMW history. Run by BMW Group Classic, the museum in Munich houses archives all of BMWs important documents, sketches, photos and more.

The atrium welcomes visitors and boasts a whole range of vehicles from the BMW Group.

BMW Classic Atrium

The first classic car you can see at the museum is a car that has drive over 300,000 miles in its lifetime.

BMW Classic Display

As you continue through the museum, you will discover tons of cars from BMW’s extensive history, including; BMW 501, BMW 507, BMW 3200, BMW M1, Formula 1s and 2s, as well as the BMW X5 Le Mans.

BMW 501

BMW 507

BMW 3200

BMW Racing

BMW X5 Le Mans

Enjoy these photos as you try to escape the heat this week!

For the full article, click here.

Posted in BMW Classic, BMW News | No Comments »